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Privacy Policy

The protection of privacy is important to us. What happens to personal data when you use the website and how we handle the data is described below.

This Privacy Policy describes the collection and further processing of personal data by Axiym to the extent not covered by other privacy policies or arising from the circumstances or provided for by applicable law. The term personal data includes any information about an identified or identifiable individual.

1 Overview

Any personal data collected via the website ("Website") is pursuant to the Swiss Data Protection Act

2 Processing of personal data

Axiym collects and processes personal data via the website of (hereinafter collectively "Users"):

  • Users of the website
  • Recipients of newsletters from Axiym

The user's personal data is usually collected directly by Axiym in the course of using the website. However, personal data may also be collected indirectly, such as when Axiym requests third parties to act as processors, or by further obtaining additional information from third party data sources (e.g. social media, discord, etc.).

In particular, Axiym processes the following categories of personal data (hereinafter collectively "Personal Data"):

  • Personal data and contact information such as first and last name, gender, e-mail address etc
  • Data related to service marketing including but not limited to information such as newsletter opt-ins and opt-outs, documents received, invitations and participation in events, personal preferences, customer segmentation information, etc
  • Data about the use of the website, including but not limited to the IP address and other identifiers (e.g. username, MAC address of smartphones or computers, cookies), date and time of visits to the website, pages and content visited, referring websites, etc
  • Data related to communication such as preferred means of communication, correspondence and communication with Axiym (including records of communication) etc.

The user is obliged to provide Axiym with the necessary data to receive the newsletter, if such is desired. Without this data, Axiym will not be able to deliver the newsletter. As every access to the website is logged, connection data (such as the IP address) is always logged; this happens automatically during use and cannot be deactivated for individual users.

3 Purpose of processing and legal basis

3.1 Purpose of the processing

Under applicable law, Axiym may process personal data in particular (but not exclusively) for the following purposes (hereinafter "Data Processing Purposes"):

  • In connection with communication, advertising and marketing (including newsletters and mailing)
  • Administration, operation and further development of the website (including the provision of functions requiring identifiers or other personal data) and other IT systems
  • Complying with legal and regulatory requirements and Axiym internal rules, enforcing and exploiting rights and claims, defending legal claims, litigation, claims, combating abusive conduct, initiating investigations and proceedings, and responding to requests from authorities; and
  • For other purposes, insofar as a legal obligation requires processing and this was evident from the circumstances or was indicated at the time of collection

3.2 Legal basis for processing

Axiym uses personal data for the purpose of data processing on the basis of the following legal bases:

  • Compliance with Axiym's legal obligations
  • Consent of the client (only insofar as the processing is based on a specific request and can be revoked at any time, namely the receipt of newsletters for which the client has registered)
  • legitimate interests of Axiym, including but not limited to:
  • Carrying out advertising and marketing activities
  • Efficient and effective improvement of existing services and development of new services
  • Efficient and effective protection of customers, employees and other persons and protection of data, secrets and assets of Axiym, security of systems and premises of Axiym
  • Maintenance and safe, efficient and effective organisation of business operations including safe, efficient and effective operation and successful further development of the website and other IT systems
  • Sensible corporate governance and development
  • Concerns regarding the prevention of fraud, criminal offences and crimes and investigations into such offences and other misconduct, the handling of claims and actions against Axiym, cooperation in legal proceedings and with authorities, and the prosecution, exercise and defence of actions

4 Data transmission and dissemination

Axiym may disclose Personal Data to the following categories of third parties who process Personal Data on Axiym's behalf (collectively, "Third Parties") in accordance with applicable data protection laws:

  • Service providers, including data processors
  • local, national and foreign authorities
  • Acquirers or parties interested in acquiring divisions, companies or other parts of Axiym
  • other parties in potential or actual legal proceedings

Axiym may disclose personal data within any country worldwide, in particular in all countries where Axiym is represented by group companies, subsidiaries or other branches and agencies as well as in countries where service providers of Axiym process their data. Where data is disclosed to countries that do not ensure adequate protection, Axiym shall ensure adequate protection of the disclosed data.

5 Data retention

As a general rule, Axiym does not store personal data for longer than is necessary to achieve the purpose of the data processing. However, Axiym is entitled to process personal data for a longer period of time provided that the following rules and obligations are complied with: Axiym will retain Personal Data for as long as Axiym (i) is obliged to do so (by contract, law or otherwise) or (ii) has an interest in doing so (namely an interest for evidentiary reasons in the event of claims, documentation of compliance with certain legal or other requirements, an interest in non-personal analysis). Different rules apply in particular with regard to the anonymisation or pseudonymisation of personal data under applicable law.

6 Cookies and web analytics service

6.1 Cookies

Axiym uses tracking technologies ("cookies") on the Website to learn more about the ways in which a user interacts with the Website to enable it to improve the user's experience when visiting the Website.

On the one hand, Axiym uses session cookies, which are automatically deleted when the website is closed and which enable the server to establish a stable connection to the user (so that, for example, the contents of a shopping basket are not lost) for as long as the user is surfing the website. On the other hand, permanent cookies are used, which are only deleted after a time specified per website. Permanent cookies are used to remember the user's preferences on the website and remain on the user's desktop or internet-enabled device even after the browser is closed or the device is restarted. Axiym uses these cookies to analyse user behaviour and to establish visiting patterns so that website functionality can be improved for all users.

Cookies do not cause any damage and do not contain viruses. If the user nevertheless does not wish cookies to be set, the browser can be set so that cookies are only created with the user's consent or are generally rejected. However, it should be noted that if the user rejects cookies on the website, some functions on the website may be restricted or unavailable.

Axiym is entitled to install coding in newsletters and other marketing e-mails that can be used to determine whether the recipient has opened an e-mail or downloaded images contained in the e-mail. The recipient may block this application in his/her e-mail programme. In any case, the recipient of the newsletter consents to the use of this technology.

6.2 Web analytics service

The website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by cookies about the use of the website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymisation is activated on this website, however, Google will truncate the user's IP address beforehand within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of the website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by the user's browser as part of Google Analytics will not be merged with other Google data. The user may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

7 Information, correction and deletion of data and contact person for data protection

Data subjects are entitled to request information from Axiym at any time about the data stored about them, about the recipients or categories of recipients to whom their data is disclosed, and about the purpose for which the data is stored, and may contact Axiym via Axiym’s official Linkedin page.

In addition, data subjects may contact Axiym at any time using the aforementioned contact details to update, correct, complete or delete the data held about them.

8 Changes to the privacy policy

Axiym is entitled to change this privacy policy at any time and without prior notice. The latest version according to the website applies.